In this post, we’ll break down REsimpli, a real estate investing CRM. We will explain its key features, and tell you what separates it from other customer relationship management tools you can find on the market. But, before we dive into our REsimpli review, we will briefly explain why real estate investors need CRMs in the first place, in case you are still not sure about spending time and money on an app of this type. Let’s begin!
Benefits of a real estate investor CRM system
CRM (customer relationship management) tools are nothing new, and pretty much all sales-oriented teams use them. The main reason why is that they serve as a centralized, digital portal for all interactions with a specific customer, whether current or potential. Every good CRM collects data and leads information from different sources – your website, social media, direct mail campaigns, and ads. That way, you will have full information available at a glance.
With a CRM, all of the data and information you collected about a particular customer is organized and kept in one place, enabling you, or your team members, to make data-driven decisions. That leads to improved customer service and much better relationships and also much improved productivity and efficiency.
But for real estate businesses, this becomes increasingly important. Staying on top of all leads that get in touch with you or your team can be daunting, as you need to do so much checking and due diligence on each property before deciding if it is a good investment. However, that reluctance and waiting can also be detrimental and will translate to lost opportunities if you don’t react promptly – that same lead is probably contacting other investors too.
A CRM will keep all of the data in a single place, allowing you and your team to analyze the lead’s needs in more detail, which will lead to better recommendations. You will also be able to respond more promptly, set up automated follow-ups, and send periodic recommendations to customers based on their past activities. All of these features will increase the chances of making a sale, and will also shorten the time a lead spends in your sales funnel before converting into a customer.
REsimpli – what makes it stand out as a real estate investing CRM?
It’s no secret that real estate is a lucrative market, which is why dozens of CRMs are pushing hard to be the top option for real estate investors. In such a condensed market, the competition is fierce, but we feel REsimpli can hold its own with some of its unique features:
A true, all-in-one real estate investor CRM
While popular CRMs such as Zoho, Salesforce, and Pipedrive can do a decent job in the real estate business, REsimpli is a real estate thoroughbred. That means all of its features are customized and tweaked to help real estate investors in their day-to-day.
First and foremost, REsimplis is an all-in-one CRM, which means you will be able to run your entire real estate investment business and have everything in a single dashboard. Here are some of its key feature groups:
- Lead management
- Team task management
- Wholesale pipeline
- File and user access management
- Telephone numbers, templates, scripts, communication tools
- Performance leaderboard
- Deep analytics and data-driven insights
But, as you are about to see, all of REsimpli’s features are fine-tuned to allow you to maximize your efforts and eliminate redundancies time wasters, and entropy that often sneaks into the systems of all real estate businesses.
Unmatched data efficiency and analytics
Real estate investors know how irritating, and time and money-wasting it is to deal with duplicates. It all starts within your database with duplicate entries, but often ends up in visiting the same location twice, resulting in wasted agent hours and gas.
REsimpli’s list stacking and cleanup features consolidate your database to eliminate any duplicate properties, as the system focuses on property addresses, but also speeds up the entire process with features such as skipping tracing, precise targeting filters, as well as property categorization which will allow you to manage leads better. That means, there will be no duplicate contacts and properties – consolidated and organized lists will allow you to offer the most appropriate properties to each lead, increasing conversion chances.
With those features that are real estate industry-specific, you will always have both a birds-eye and a detailed view, allowing you to make decisions solely based on data. In other words, REsimpli data analytics cut the guesswork out of your decision-making, allowing you to optimize your business and focus on the people who bring you the most results.
Various real-estate specific sales and marketing features
Flipping real estate takes time and patience, which is where REsimpli drip campaigns come into place perfectly. There are plenty of real-estate-specific templates to get you started, but the entire drip campaign experience is fully customizable.
You can direct leads in different types of funnels based on lead source. For example, people you have cold-called will have one approach which will probably be a bit more direct, while those who entered your funnel from your website will require a slower, milder campaign.
Speaking about cold calling, REsimpli has an advanced dialer feature built-in. Your staff will see all of the essential information in a single dashboard – from phone numbers and contact information, all the way to the property information. They will also have call scripts at hand, ensuring nothing is left to chance.
If you really want to leave an impression the old-school way, RESimpli has you covered – direct mail campaigns! With this feature, you will be able to send your leads brochures, postcards, prospects, and other types of direct mail pamphlets that will make your firm stand out from the competition.
Lastly, you will be able to create your SEO-optimized website for all of the sellers, keeping all of their information centralized, both the team you have on board and all the properties you listed in a single place. Plus, SEO features will help your site rank in the search results, which will bring even more eyeballs to your business.
Advancer real estate selling features
Speed To Lead is RESimpli’s feature that allows you to capture leads who visited your website, and send them directly to your phone. You will receive a notification with all of the customer’s information as well as the property they are calling about, allowing you to prepare in the blink of an eye. That will mean you and your team will have informed conversations, leaving a much better impression and increasing success chances.
RESimpli mobile app also has a unique feature called Driving For Dollars. With it, you will be able to see unlisted or off-market, which can uncover some hidden gems. You can take pictures, write notes, and contact owners directly, without tracing. As with other RESimpli features, everything will be consolidated instantaneously, meaning no wasted effort or duplicate entries.
Pricing
For a real estate-specific CRM, REsimpli isn’t too expensive to get started:
- Basic: $149/mo – 1 user, 2 phone numbers, 500 minutes and SMS messages, 20k list stacking records, 2.5k buyers and vendors, drip campaign, lead dialer, buyer website.
- Pro: $299/mo – 5 users, 5 phone numbers, 1.5k minutes and SMS messages, 100k list stacking records, 25k buyers and vendors, drip automation, lead dialer, buyer website, bulk email, and SMS, daily productivity email.
- Enterprise: $749/mo – unlimited users, 15 phone numbers, 5k minutes and SMS messages, unlimited list stacking records, 100k buyers and vendors, drip automation, lead dialer, buyer website, bulk email and SMS, daily productivity email, speed to lead, in-app answering, advanced calling features, email inbox.
It’s worth noting that if you choose to opt for a yearly subscription, all plans will be up to 33% cheaper.
REsimpli pros:
- Real estate CRM thoroughbred
- An all-in-one platform for real estate investors
- Excellent data analytics, as well as marketing and sales features
REsimpli cons:
While cheaper plans aren’t too expensive, if you need more than five user seats, you will need to purchase their most expensive plan.
REsimpli verdict
All things considered, if you are looking for a CRM strictly for running a real estate flipping business, you won’t go wrong with REsimpli. This is truly an all-in-one CRM designed specifically for the real estate industry. Its strongest features are its data consolidation and analytics capabilities, which empower teams to make better decisions and reduce the time it takes to close a sale and make a profit.
Yes, REsimpli’s premium plans aren’t cheap, but if you plan to run a serious real estate business, the incredible and unique features it offers will be well worth the money, making it one of the best business investments you have ever made.